Honeybee Gardens: Elevating the Online Shopping Experience

A Fresh Look and Smoother Shopping for an Eco-Friendly Beauty Brand.

PROJECT OVERVIEW

Mira Commerce partnered with Honeybee Gardens to redesign their website, making it more inviting, easier to navigate, and optimized for conversions. Our goal was to create a seamless and enjoyable shopping experience for customers.

The Challenge

How can an eco-friendly beauty brand improve its online store to attract more visitors, boost sales, and reduce cart abandonment?

Mira Commerce partnered with Honeybee Gardens to redesign their website, focusing on both design and functionality to create a frictionless shopping journey. Our team reimagined key areas of the site, including the Global Header, Home Page, Footer, Search Page, Category and Product Pages, Shopping Cart, and Checkout. The process was focused on aligning with Honeybee Gardens brand identity while improving usability, ensuring a more engaging and intuitive customer experience.

One of the standout features we introduced was the Personal Color Analysis Tool. This interactive tool allows customers to find beauty products that best suit their skin tone, creating a more personalized and enjoyable shopping journey. By reducing uncertainty, this feature helped customers make confident purchasing decisions, increasing conversion rates and satisfaction.

Beyond the frontend experience, we focused on backend optimizations to enhance performance. We integrated Klaviyo for targeted email marketing campaigns and Smile for a robust customer loyalty program. To further improve efficiency, we leveraged Google Tag Manager (GTM) and Google Analytics (GA) for deep insights into customer behavior, enabling ongoing optimization and data-driven decision-making.

SEO and conversion rate optimization (CRO) played a crucial role in our approach. We refined product pages, improved search functionality, and optimized page speed to ensure a seamless experience across devices. These enhancements resulted in better organic visibility, increased traffic, and a smoother checkout process, reducing abandoned carts and boosting completed purchases.

The Brand

Honeybee Gardens is a website that specializes in natural, eco-friendly beauty and personal care products. The company offers a wide range of products including cosmetics, skincare, and haircare items that are formulated with natural ingredients, free from harsh chemicals, parabens, and synthetic fragrances. Their offerings include makeup, skincare treatments, and body care items designed to be gentle on both the skin and the environment. Honeybee Gardens emphasizes sustainability and cruelty-free practices, and their products are suitable for individuals seeking healthier, more natural alternatives in their beauty routines.

“Mira’s team provided solid technical support and expertise during our website refresh. They have a robust staff available to address technical questions efficiently and were responsive in getting back to us in a timely manner.”

Melissa Buckley

Owner, Honeybee Gardens

Results

The transformation of Honeybee Gardens’ digital storefront led to a remarkable improvement in customer engagement. The redesigned site attracted a significantly larger audience, driving a 24.9% increase in site visits. By implementing an improved SEO strategy, search rankings surged by 26.3%, making it easier for potential customers to discover the brand.

The streamlined checkout experience played a major role in reducing friction during the purchasing process, leading to an astounding 94.3% decrease in revenue abandoned in carts. Customers found it easier and more enjoyable to complete their purchases, translating to higher conversion rates.

Additionally, the improvements in user experience and personalization contributed to a 3.2% rise in average order value, as shoppers engaged more deeply with the product offerings. The holistic approach Mira Commerce took to elevate Honeybee Gardens’ digital presence not only enhanced sales performance but also fostered stronger customer loyalty and satisfaction, ensuring continued success for the brand in a competitive online marketplace.

Metrics at a glance

%Increase in Visits

%Improvement in SERP Rankings

%Reduction in Revenue Abandoned in Carts

%Improvement in Average Order Value

SUMMARY

Through a comprehensive redesign of Honeybee Gardens' digital storefront, Mira Commerce successfully enhanced both customer experience and business performance. The website overhaul resulted in a 24.9% increase in site visits and a 26.3% boost in search rankings, significantly improving brand visibility. The checkout process was streamlined, leading to a 94.3% reduction in revenue abandoned in carts, while strategic optimizations increased average order value by 3.2%. These improvements not only drove sales growth but also reinforced customer trust and loyalty, ensuring a more seamless and enjoyable shopping experience for eco-conscious beauty enthusiasts.

TECHNOLOGY SOLUTIONS

BigCommerce

Klaviyo

Smile

Google Marketing Platform

SERVICES