Pro-Shot Products Launches New BigCommerce Storefront with Mira Commerce

Mira Commerce is proud to announce the successful launch of the new Pro-Shot Products digital commerce platform on BigCommerce. Pro-Shot is a leading American manufacturer of firearm cleaning systems, maintenance tools, and shooting accessories, and the company needed an ecommerce platform that could keep pace with its current business while supporting where it's headed next.

The new site is more than a platform migration. It lays the digital groundwork for Pro-Shot's multi-brand commerce strategy. Moving from Shift4Shop to BigCommerce Enterprise gives the company a scalable, secure foundation that can support additional brands, new product lines, and continued expansion.

Modernizing a Trusted Brand

The project's core goal was straightforward: replace legacy technology with a modern SaaS commerce platform without losing the trust Pro-Shot has built with customers over decades. Rather than reaching for extensive custom development, Mira Commerce leaned on BigCommerce's native capabilities wherever possible — delivering a platform that's easier to maintain, more secure, and built for the long run.

Key objectives included:

• Migrating from Shift4Shop to BigCommerce Enterprise
• Refreshing the storefront while preserving the Pro-Shot brand identity
• Improving site performance and mobile usability
• Simplifying navigation and product discovery
• Building a scalable architecture designed for future growth
  
  

Improving the Customer Experience

Shopping the new site feels noticeably different across both desktop and mobile. Highlights include:

• A modernized homepage and responsive navigation
• Improved product search and merchandising
• Simplified category organization
• Enhanced Product Detail Pages with sticky Add-to-Cart functionality
• An optimized shopping cart and checkout experience
• Improved mobile performance throughout the customer journey

Together, these changes help customers find what they need faster and move more smoothly from product discovery through checkout.

Built for Performance, Accessibility, and SEO

A migration this size can easily tank years of search rankings overnight, so preserving SEO authority was treated as a launch requirement, not an afterthought. That meant careful redirect mapping, structured data validation, and an updated XML sitemap to keep search engines oriented on the new platform.

The team also pushed on the technical side — tuning Core Web Vitals and page performance and bringing the site up to WCAG 2.1 accessibility standards — on top of the reliability and security that come standard with BigCommerce's infrastructure. The result: a faster, more accessible site that's set up to keep growing organic traffic rather than lose ground during the switch.

Mira Commerce is a digital commerce agency helping growing brands modernize, scale, and optimize their ecommerce platforms. Learn more at miracommerce.com.