New Launch: Screenflex Migration to BigCommerce

Moving a market leader like Screenflex from WordPress to a dedicated commerce platform is about aligning digital capabilities with a sophisticated sales model. For a company that provides industry-leading room dividers to schools, churches, and offices, the online experience must be as reliable and high-performing as the products themselves. 

We recently completed this migration, moving the Screenflex site to BigCommerce to better serve their B2B audience.

A Focus on Relationships, Not Just Transactions

In the B2B world, the one-size-fits-all approach of standard ecommerce often falls short. Screenflex needed a system that prioritized the consultation process. By utilizing the BigCommerce B2B Edition app, we implemented a workflow that puts human expertise at the center of the sale:

• Inquiry-Based Pricing: Rather than showing fixed prices, the site encourages users to engage through a request a quote model. This ensures that customers receive accurate pricing based on their specific configuration needs.

• Efficient Sales Review: The Sales and Marketing teams review each quote request. Once approved, the customer can move forward with the purchase through the specialized B2B Edition checkout.

• Reliable Infrastructure: To support these transactions, we integrated Braintree for secure payment processing and Avalara to handle the complexities of commercial tax compliance.

Streamlining Communication

Communication is critical when managing high-value B2B leads. To support this, we integrated HubSpot throughout the site. Whether a customer uses a contact form, requests a quote, or starts a conversation via HubSpot Live Chat, the data is captured instantly. This allows the Screenflex team to provide a cohesive, informed experience across every touchpoint.

This migration provides Screenflex with a scalable foundation that simplifies internal operations while providing a more professional portal for their customers.

Ready to evolve your B2B commerce strategy?

If your current platform is creating friction in your sales process, our team is here to help you design a more efficient path forward.
Contact Mira Commerce today to discuss your migration or custom ecommerce needs.